Inspiring Creativity is a short film created by Liberatum, directed by Pablo Ganguli and Tomas Auksas, and presented by illy, featuring 21 artists and cultural figures from art, fashion, film, design, technology and music. The film is an insider's perspective on inspiration from the minds of leading creative personalities including: Diana Picasso, Academy Award winner Hans Zimmer, Inez van Lamsweerde, Vinoodh Matadin, Academy Award nominee James Franco, Joan Smalls, Johan Lindeberg, Jonas Mekas, Hans Ulrich Obrist, Nico Muhly, Karen Elson, Karim Rashid, Klaus Biesenbach, Academy Award nominee Lee Daniels, Lola Montes Schnabel, Marilyn Minter, Mark Romanek, Tracey Emin, Moby, Paul Schrader, and TED founder Richard Saul Wurman. Through the authentic interpretation and responses from these individuals, the overall project communicates what inspires creative thinking and behaviors for nurturing inspiration, while provoking thoughts on how culture, society, and technology continue to affect creativity.